Our Story

Global leaders

Link Engine Management is a global leader in motorsport electronics and performance technology. We specialise in the development, manufacture and marketing of engine control units (ECUs) built to manage motorsport and powersport vehicles

Renowned for Performance

Link is headquartered in Christchurch, New Zealand with further sales offices located around the world.

We are extremely proud of the quality of our ECU product range which has been over 30 years in the making, is renowned for performance, reliability and value for money, and is now exported to over 65 countries.

OurΒ dealersΒ are experts in horsepower, assisting you to unleash the potential of your engine by fitting, installing and tuning all Link ECU's and accessories.
We look forward to having you join us on the road to success:Β Exhilaration starts here!

30 years of Innovation

Our story begins in Christchurch, New Zealand, the year: 1991. A group of passionate engineers set out to develop the world’s best race technology. Their vision was to put power, performance and reliability in the hands of drivers and teams, and to push themselves and their technology as far as possible.

Fast forward thirty years and what they started has grown into a world leader in Engine Management Technology with products sold in 70 countries, by over 1,500 dealers and tuners.

Motorsport is in our DNA

From our humble beginnings in Rally to today's wide use of Link ECUs in all kinds of car racing, Link has always maintained a strong connection with motorsport.

Active in Racing

We keep our finger on the pulse by sponsoring a range of drivers across a range of levels to ensure we keep up-to-date with the latest trends and bends in motorsport

Proudly New Zealand

Link ECUs (Engine Control Units) are 100% New Zealand designed and developed, with head office based in Christchurch, New Zealand.

Dedicated Support Team

Our highly talented support team are here to answer any questions you may have.

We Stand Behind What We Sell

Our Extended Lifetime Warranty means no tricks, no catches. If it breaks in the normal course of its designed use then we will repair or replace, no questions asked.

Solid Network of Tuners

No matter where you are in the world there is a Link Dealer who can supply, install & tune an ECU for your vehicle.

An exhilarating and efficient future

Motorsport is an excellent laboratory for developing new technology, and the rate of change in automotive technology is faster than ever with increasing eco-friendly synthetic fuels, electrification, automation, connectivity, and multimodal mobility.

Link is pushing ahead with the development of innovative, eco-friendly technologies and systems based on diesel, gasoline, natural gas, ethanol, and synthetic fuels.

Our R&D is focused on developing even more fuel-efficient engine management systems for applications ranging from passenger cars and commercial vehicles of all kinds, to drones and industrial power-generation units.

Technology to lead the sector

We are focused on leading our markets into the future, integrating developments in AI and machine learning, IoT, Big Data, eco-friendly technology, and connectivity.

These technologies demand new performance strategies in our control units, the modularisation of the product portfolio, system integration, greater systematic data analysis, and the growing importance of superior user-experience.

Our values

Explore to Grow

Innovation and pushing boundaries is how we stay ahead. We make this happen through exploration, discovery and dreaming big. We turn these dreams into bold new realities by sharing, encouraging and amplifying each other’s ideas.

As promised, and some

Trust and credibility is our baseline; the real magic comes from wanting to make everything we pass on that much better. The care and pride we take as individuals adds up to a highly respected business for anyone who deals with us.

The thrill of helping others win

Our success comes from delivering excellence and surpassing expectations. Connecting and understanding customers is vital, and we bring their ambitions to life. We give others the tools to succeed in what ever way matters to them.

Truly connected

We go so much further together. Getting on with the job is not just about keeping our heads down; it’s about taking the time to reach out, listening and understanding, looking out for each other, and collaborating beyond teams and borders.

Everyone matters

Link is about all of us – everyone makes a contribution and has a voice. We embrace our diversity and the role we all have in nurturing a safe and supportive environment where people can thrive and be themselves.

Awards

NZ Hi-Tech awards

Finalist 2017, 2018, 2019, 2021 & 2025 - New Zealand Hi-Tech Awards

NZ International Business Awards 2025

Finalist 2018 & 2025 – New Zealand International Business Awards

Westpac Champion

Winner 2018 & Finalist 2017 - Westpac Champion Business Awards