Logo Guidelines

The Link logo is available for approved use by official Link sponsored drivers, events and media producers.
Our logo is a distinctive and highly recognisable asset – please ensure is it applied consistently and in keeping with these guidelines.

 

Main Logo (always preferred)

If you are using a single logo – as you would for most applications like videos, social media, printed material and livery – use the right-facing version with the white keyline as shown.

Logo Single

The logo has three colour versions: full colour which should be used where ever possible (this is the most recognisable version of our brand), and black and reverse/white versions for situations where full colour cannot be used.

Main Logos

The main logo is here for download in two file formats: PNG (RGB colour) for on screen and video use and EPS (CMYK colour) for print:

Incorrect use

Please do not change the logo (i.e. by stretching or adding any strokes). And do not use the logo with additional words or without the ENGINE MANAGEMENT or LINK wording.

Here are examples of incorrect use:

Incorrect Use - 6

Changing outline

Incorrect Use – 2

Removing elements

Incorrect Use – 3

Stretching

Incorrect Use – 1

Changing colours

Incorrect Use – 5

Adding words

Incorrect Use – 4

Altering artwork

Secondary Logo (for dual use)

If the logo is going in multiple locations – such as on your vehicle or race suit sleeves – please ensure the logo is always facing forward by using both the main (right) and secondary (left-facing) versions as shown:

Car Logos 1

If using the dual logos on bumpers or wing mirrors, please ensure the logos are facing forwards.

Car Logos 2

The secondary logo also has three colour versions: full colour which should be used where ever possible, and black and reverse/white versions for situations where full colour cannot be used.

Secondary Logos

The secondary logo is here for download in two file formats: PNG (RGB colour) for on screen and video use and EPS (CMYK colour) for print: