Privacy policy

Link Engine Management Ltd Privacy Policy

New Zealand & Australia

This privacy policy (“Privacy Policy”) sets out the privacy policies and practices for Link Engine Management Limited NZBN 9429038995163 and Link Engine Management Pty Limited ABN 72 640 944 627 together with its subsidiaries and affiliates (together “Link”, “We”, “Us” and “Our”).

Overview

At Link we take data protection seriously and are committed to protecting the personal information of our customers and business partners. Your personal information is used to create a tailored and customised experience for you and in accordance with all applicable laws. This policy will explain exactly what we use your personal information for and what information is captured and held on our systems.

Types of personal information we collect

Link may collect the following information about you (either directly or through its third-party service providers):

  • your name;
  • your contact details: postal address including billing and delivery addresses, telephone/mobile numbers and e-mail address;
  • Your account log-in details;
  • On-site behavioural tracking: browsing history, product views, cart activity;
  • all purchases and orders made by you, IP address, device browser type and cart abandonment data;
  • your payment method type and last four digits on your payment card (but not your full payment card details);
  • Your payment history, refunds and credits;
  • Loyalty/discount code usage and gift card or voucher balances;
  • your communication/marketing preferences;
  • Your email engagement, opens, clicks, unsubscribes, bounces (if you subscribe to receive marketing emails);
  • your preferences, interests, feedback and survey responses;
  • Your Link Forum account details and posts
  • any correspondence and communications with Link including conversations with Link’s app AI chatbot.

How we collect and hold your information

This privacy policy applies to personal information collected from you via:

  • Our website on https://linkecu.com/  and Our businesses which display this Privacy Policy (each and together “Site”);
  • Our customer support centre, via email, instant message, chatbot or by phone;
  • Your account and via checkout when you purchase a product
  • Link’'s mobile application”Link lab”User support forum. When someone visits www.linkecu.com we use a third party service, Google Analytics, to collect standard internet log data and details of visitor behaviour patterns. This allows us to analyze use of various parts of the Site. This information is only processed in a way which does not identify any users of the Site. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our Site.

Your information is held electronically utlising third party cloud storage.

Link will take such steps (if any) as are reasonable in the circumstances to ensure personal information it collects, uses or discloses is accurate, up-to-date and complete.

Where relevant, personal information will be encrypted in a secure manner.

Anonymity & Pseudonyms

You have the discretion to use a pseudonym or remain anonymous when, in Our reasonable view, it is practicable to do so. However, this may prevent Us from being able to provide you with some of Our products and support, for example, where you order products that need to be delivered to your postal address.

How we use your personal information

General

Link (and our trusted partners acting on our behalf) use your personal information:

  • to provide our products to you;
  • to provide after sales support;
  • to make a tailored website available to you;
  • to manage any registered account(s) that you hold with us;
  • to verify your identity;
  • for crime and fraud prevention, detection and related purposes;
  • with your agreement, to contact you electronically about promotional offers and products and services which we think may interest you;
  • for market research purposes - to better understand your needs;
  • to enable Link to manage customer service interactions with you; and
  • where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
Marketing

Link uses your personal information for electronic marketing purposes (with your consent) using a third-party provider Klaviyo and may send you electronic or postal mail to update you on the latest Link offers, products and services.

We gather various statistics around email opening and clicks, using industry standard technologies, to help us monitor and improve our newsletter. For more information, please see Klaviyo’s own privacy notice.

You have the right to opt out of receiving these communications at any time, by:

  • Making use of the "unsubscribe" link in emails, or
  • contacting Link via the contact channels set out in this Policy.

Sharing personal information with third parties

Between Link companies

Link Engine Management Pty Limited based in Australia and Link Engine Management Limited based in New Zealand may share your personal information for the uses set out above.

Our service providers and suppliers

In order to make certain services available to you, we may need to share your personal information with some of our service partners. These include Shopify, who provides our online ordering platform, IT, delivery and marketing service providers including Klaviyo as set out above.

Our service partners are located in the United States .

Link only allows its service providers to handle your personal information when we are sure that they apply appropriate data protection and security controls like ourselves. Service providers can only use your personal information to provide services to Link and to you, and for no other purposes.

Other third parties

Aside from our service providers, Link will not disclose your personal information to any third party, except as set out below. We will never sell or rent our customer data to other organisations for marketing purposes

We may share your data with:

  • our carefully selected partners and dealers who provide Link branded products and services, if we have your consent to do so;
  • Klaviyo who provide marketing services (as set out above);
  • governmental bodies, regulators, law enforcement agencies, courts/tribunals and insurers where we are required to do so:

- to comply with our legal obligations;

- to exercise our own legal rights (for example in a court case);

- for the prevention, detection, investigation of crime or prosecution of offenders; and

- for the protection of our employees and customers.

Cookies

Cookies and tracking mechanisms may be used in Our online service. Cookies are small text files that may be stored on your device when visiting Our online service. Tracking is possible using different technologies. We process information using cookies, pixel technology, and/or during log file analysis.

How long do we keep your data?

The personal information that you provide will be retained by Link in accordance with applicable laws. We typically retain your personal information for as long as it is reasonably necessary to satisfy the purpose of collection.

Your rights regarding your personal information

You have the following rights:

  • the right to ask for a copy of any personal information that we hold about you;
  • the right to request that we delete all personal information held on our systems about you where we no longer have any legal reason to keep it;
  • the right to ask us to update and correct any out-of-date or incorrect personal information that we hold about you;
  • the right to opt out completely of any marketing communications we may send you and to object to us using, or holding, your personal information if we have no legitimate reasons to do so.

If you wish to exercise any of the above rights, please contact us using the contact details set out below.

Contacting us

If you have any questions about how Link uses your personal information that are not answered here, or if you want to exercise your rights regarding your personal information, please contact our team by:

Phone: +64 (0)3 348 8854;

E-mail: DPO@linkecu.com or

Write to:  Privacy Officer, Link Engine Management, 45 Ron Guthrey Road, Avonhead, Christchurch, 8024, New Zealand.

Complaints

If you wish to make a complaint about how we have used or held your personal information, then you can contact us using the above contact details.

We will acknowledge your complaint within five working days and set out how we propose to respond, any further information we may require from you and our proposed time period for our response.

If you are not happy with how we have handled your complaint, you have the right to make a complaint to the Office of the Australian Information Commissioner (www.oaic.gov.au) or the New Zealand Office of the Privacy Commissioner (www.privacy.org.nz) as applicable.

Updates

This Privacy Policy may change from time to time. When We change this Privacy Policy We will revise the “Last Updated” date. We recommend that you check this page from time to time to inform yourself of any changes in this Policy or any of Our other policies.

Unless otherwise stated, any changes to the Privacy Policy will take effect immediately upon being placed on the website and your continued use of our services will represent an agreement by you to be bound by the Privacy Policy as amended.

 

THIS POLICY WAS LAST UPDATED ON 7 October 2026.